Lovon sings original song ("Love Me Like I'm Leaving"), from his latest CD titled "Love On." 2012 New York City For more information on Lovon, his projects, events, bio, links, and his CD download information, go to: www.ThePlanAProject.com
“Listen to a singer really sing for a change.” – Liz Herrera says of the new Lovon video Lovon video.
These days music videos are just about all lip-synced, with artists gyrating and mugging into the camera as a recording of their latest singles play. But the unvarnished, un-auto-tuned voice of Adele has inspired some singers to put out videos that show them actually singing live.
Liz Herrera of The Plan A Projectsays when she decided to film Lovon, she knew people were going to think his videos were auto-tuned and that his voice wasn’t real. “He sings in such an unusual way, I thought why not let people see him actually make this magic while the camera is rolling?
The result is Lovon’s Candlelight Series, featuring him singing medleys and original songs in a rehearsal studio. Everything is done in one take, with no edits afterward. Lovon’s soaring chest-voice falsetto runs up and down the scales fearlessly.
Lovon says, “We just go in the studio, turn on the camera, and I sing. We only have a guitar with us, so this is the purest you’ll ever hear me.”
When Adele took the Grammy stage after her throat surgery, many viewers were waiting to hear if she had recovered and could still deliver with the same power as the recording of her single, “Rolling in the Deep.” She topped herself, and the music world took notice: a real singer really singing outsold Lady Gaga and the rest of the lip-sync ladies.
“It’s time for a guy to do the same thing,” says Herrera. “Lovon delivers such a powerful vocal performance, if we use pre-recorded tracks everyone is going to think we faked it. The Candlelight Series shows him improvising, rising, falling and pushing his voice over the top. Thank you, Adele.”
Entertainment Weekly recently ran a cover featuring Adele and the article “The Adele Effect.” The article describes the record-industry scramble to find genuine artists like Adele to capitalize on the public’s taste for raw, emotional vocals.
Watch for a spate of singers presenting unadorned videos and recordings in an effort to move into the space the auto-tune crowd leaves open. As the Beach Boys embark on their 50th Anniversary tour, the public may be reminded that what lasts are artists who can deliver live what they achieve in the studio.